In a lot of ways, the current method is much easier. You get your tickets almost instantaneously, and all you need to do is activate them. No need to wait for them to come in the mail or having to pick them up at Will Call. And you can easily transfer them, so you can just send it to whoever you're going to the game with. You don't need to travel together or wait for each other at a designated meeting spot. So, digital tickets aren't all bad. Especially since that's the way things were headed even before COVID.
Still, though, physical tickets being a thing of the past makes you lament those days. Ticket stubs are mementos. How many people save them, then have memories of that event instantly come up when they see them? Especially for major events, the ticket stub was proof of your once-in-a-lifetime experience. They were usually works of art, too. Remember how beautiful Super Bowl tickets once were?
Graphic designers understand this nostalgia and have turned it into a key feature of their business. Those beautiful pieces of art have limitations, though. Most aren't authorized to use team and event logos. So, they have to make do without. The images they create are still worthwhile keepsakes, but, because of those limitations, it can still feel like they're missing something.
There's something about the physical ticket that can't be replicated by a screenshot. And it's definitely one of the things you miss by not having that option. There are so many events I've attended over the past six years where I would've loved to have a physical ticket (*cough* 2024 World Series *cough*), but no such luck. Until now.
My ticket for the Norway-Senegal game just arrived (yes, it was two months after the game...clearly it wasn't used for admission), and I'm so glad I ordered one! They made it look just like it could've been used to get into the game, but since it wasn't, the condition was obviously much better. Better than that, it came in a FIFA World Cup 26 envelope and you had the option to personalize it, which I, of course, did. The result was something that I can keep as a permanent reminder that I was at the Norway-Senegal World Cup game (just as I used to be able to do with ticket stubs in the past).
Getting physical tickets for those two games only made me realize how much I miss getting them for events. Especially big ones. I spent six days in Eugene for the 2022 World Athletics Championships. All I have to commemorate that is a ton of photos and screenshots of my "ticket" for each day. Meanwhile, I still have all of my individual tickets from the 2002 Olympics and 2015 Pan Am Games. Guess which I prefer.
I can still remember Christmas 2013, when my sister had my then two-year-old nephew hand me and his dad tickets to the Rangers-Islanders Stadium Series game at Yankee Stadium. The tickets were gorgeous, too! Both team names and logos with the Stadium Series logo. Then I remember how disappointed I was when my ticket for the 2018 Winter Classic arrived and it was just a generic Ticketmaster ticket. Which is still better than what I got for the 2024 Stadium Series at MetLife Stadium. Which, again, was just a screenshot.
It isn't just sporting events, either. I've found ticket stubs to concerts and Broadway shows and even museum tours tucked away in my apartment. Many of them are just generic Ticketmaster stubs. That doesn't matter. Finding the stub either brings back the memories or just makes you think, "Oh yeah, I did go to that!" You don't get the same feeling from posting your pictures live while you're there, then not thinking about the event again until those pictures pop up again on your social media feed.
LA28 will be getting in on the act with physical tickets. As I was completing my order, there was a check box asking if I wanted to add "Commemorate28" tickets. Whether I get one for every LA28 event I end up attending (however many that is) remains to be seen. But, at the very least, I'll have one for the men's soccer doubleheader at Etihad Stadium (sorry, "New York Stadium"...not to be confused with "New York New Jersey Stadium") the day before the Opening Ceremony.
Credit to event organizers for giving people that option. Sure, they see it as an extra source of revenue. There's no doubt that's a big reason behind it. But, if people want it and are willing to pay for it, why not? Not everybody who attends the game will get or want one, but those who want to remember the experience with a commemorative ticket stub can. It really is a sound compromise.
If only they'd made that realization and come up with that compromise sooner. Then you wouldn't have had that period of a few years where even the idea of a physical ticket stub was a foreign concept. Fortunately, the actual ticket is becoming a thing again. Even if you have to pay extra for it, so what? At least it's an option if you want tangible evidence to remind you that you were there and experienced it live. Because there's something about that physical reminder that can't be replicated. Even if digital tickets are easier.

